Tudor is a brand that many love, with watches that are beautiful and usable, but some may view them as “lesser” timepieces to Rolex, the company’s corporate parent. While that perception may have been slightly accurate in years past, the Tudor watches of today is its own animal entirely.

Believe it or not, Tudor has been around for almost 100 years. Hans Wilsdorf – yes, the guy that founded Rolex – registered the brand in 1926 with the intention of offering a more affordable alternative to the five-point crown that still retained its reputation for quality. At first, and for many years after, Tudor watches used actual Rolex cases and bracelets, with the real differences being hidden under the hood. Instead of the in-house movements that Rolex used in its watches, Tudors featured mass-produced technology that offered reliability while keeping costs down.

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